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PanStadia & Arena Management Interview Associate Director Brendan Heath

“Technology is a great communication device, and it’s much more flexible to manipulate than built things. That’s how we exploit it: software designed to centrally manage digital menus across outlets to adjust pricing and menus across dayparts, and programmed to provide shared content for caterers, venues, sponsors and advertisers; intelligent till systems that shorten transaction times and gather information on spending patterns; web and App based tools providing information on match day offers and upcoming features; the potential for pre-ordering.”

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