By SHH Architecture & Interior Design
Working for the past 25 years designing beautiful houses and interiors for the luxury market, we understand that photographic art is not only highly personal, but hanging it is a skill that requires a level of creativity befitting each individual piece and space.
We were therefore excited to be asked by Photo London to design the VIP Leica Collector’s Lounge at Somerset House in collaboration with Italian furniture brand, Calligaris. In its fourth year, Photo London 2018 will showcase the very best of the past, present and future of photography to a growing international audience. Emerging artists will be presented alongside new work by established masters and rare vintage pieces and include 111 galleries from 18 different countries. The Fair will take place between 17 – 20 May 2018 (Preview 16 May) at Somerset House.
If you do decide to purchase some photographic artwork, here are some tips for making it look stunning in your home:
- Choose a mount card that compliments the subject. The mount card and backing board should be acid free.
- Ensure that the mount card is suitably proportionate to the size of the print and the frame.
- Choose a frame that does not detract from the subject matter and compliments or contrasts the surrounding wall finish.
- A glass is usual for most photographic print framing to protect the print from environmental grime and greasy/acidic finger prints. Anti-reflective glass is available to enhance the viewing pleasure.
- Choose a location that is suitable to the subject matter and decorative scheme.
- Ensure that there is suitable lighting onto the artwork or photo – discrete, well directed and warm are generally key starting points.
- Make sure that the hanging system is discrete.
- If in a commercial environment – security fixings are usually best to prevent movement or theft.
- Centre the frame on a space using reference points.
- Don’t hang the frame too high on the wall – if in doubt hang lower.
Photo London 2018
17 – 20 May 2018
Somerset House, Strand, London WC2R 1LA